How to create change that lasts
Coaching involves a process of transformation, with enduring and sustainable change being that can be integrated into personal development plans. It's common to revert to previous thought patterns and behaviours, which is why I appreciate the Immunity to Change process. It's also an excellent tool for facilitating discussions. Below I've used an example of the process for a common challenge that leaders face and that is not sharing their workload across their teams.
1. Identify the Commitment to Change
What to do:Â Define a personal or organizational improvement goal that matters deeply and feels important to achieve.
Key question:Â What do I want to improve or change in my behaviour or performance?
Example:Â "I want to foster a culture of shared accountability and responsibility to empower my team."
2. Surface the "Doing/Not Doing" Behaviour
What to do:Â Reflect on the current actions or inactions that contradict the stated goal.
Key question:Â What am I doing (or not doing) that works against achieving this goal?
Example: "I tend to retain ownership of tasks rather than fostering shared responsibility, which limits my team’s ability to step up."
3. Uncover Hidden Competing Commitments
What to do:Â Explore why the problematic behaviour persists by identifying "competing commitments." These are unconscious commitments or fears that conflict with the stated goal.
Key question:Â What fear or concern might be motivating the counterproductive behaviour?
Example: I’m committed to maintaining control to ensure success, which prevents me from creating opportunities for shared ownership."
4. Reveal the Big Assumption(s)
What to do:Â Identify the underlying beliefs (big assumptions) that drive the competing commitments. These assumptions often feel like truths but can limit progress.
Key question:Â What belief sustains my competing commitment?
Example: "I assume that if I don’t maintain direct responsibility for outcomes, projects will suffer, and my leadership might be questioned."
5. Test the Assumptions
What to do:Â Develop experiments or small actions to test whether the big assumptions are valid. This helps weaken the power of the assumptions and opens pathways for new behaviours.
Key question:Â How can I challenge or disprove this assumption in a low-stakes way?
Example:Â "Invite a team member to co-own a project and agree on shared responsibilities. Support them as needed while observing how shared ownership impacts outcomes."
6. Take Action to Support Change
What to do:Â Use insights from the experiments to intentionally adopt new behaviours that align with the stated goal. Continuously reflect on progress and adjust actions.
Key question:Â What new behaviours can I practice to replace the old ones?
Example:  "Intentionally share ownership of tasks and outcomes, celebrate collective achievements, and focus on supporting the team’s growth and confidence."
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